Cognitive Biases: Pricing Biases

Laurie Santos (Yale University) examines how people’s economic choices tend to confuse price and value. She then describes how these so-called pricing biases compel us to incorrectly assume that higher priced goods will often work and taste better.

Chandrika and Ranjan Tandon Professor of Psychology, and Head of Silliman College | Host of The Happiness Lab podcast at Yale University

Our research explores an age-old question: what makes the human mind unique? We test this question by studying the cognitive capacities of non-human animals. By comparing the cognitive abilities of non-human animals to those of humans, we can determine which domains of knowledge are unique to the human mind. At the Canine and Primate Laboratory (aka CapLab), we study the origins of human cognition by focusing on two different groups of non-human animals.

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